Jueke Coffee is a new-style, creative coffee brand under Chengdu Jueke Catering Management Co., Ltd.; its first store opened in Chengdu in 2021. Jueke Coffee conveys the philosophy of creativity, affordability, and modernity in coffee, and is committed to making coffee more accessible and appealing to younger consumers. Jueke Coffee consistently adheres to an independent product R&D model, focusing on exploring the limitless possibilities of coffee. Through its brand spirit of “Dare to Be Yourself” and its brand mission of “Making Ordinary People Extraordinary,” Jueke Coffee aims to refresh consumers’ perceptions of coffee and establish itself as a leading representative of China’s creative, affordable, and modern coffee scene.
Brand Positioning
“Pioneer of Creative, Affordable, Modern Coffee”
Jueke Coffee’s product line includes freshly ground cowboy coffee, specialty fruit coffees, classic lattes, fresh fruit teas, and related derivative products. Jueke Coffee is dedicated to creating “high-quality, affordable, and delicious coffee,” bringing coffee and coffee culture closer to the masses and integrating them into everyday life.
Brand Vision
“To ensure that every small city has a memory associated with Jueke Coffee”
Jueke Coffee hopes to select cities with warmth and convey a romantic sentiment; in these cities’ warmth and romantic atmosphere, Jueke Coffee will always have a presence.
Welcome to the website of Chengdu Jueke Catering Management Co., Ltd. Our company is located in Chengdu—a city renowned since ancient times as the “Land of Abundance,” boasting flat terrain, an intricate network of rivers, abundant natural resources, and a thriving agricultural sector. Our specific address is at No. 19, Hua Zhao Li, Jinniu District, Chengdu, Sichuan Province, and our contact person is Manager Cui.
We primarily operate Jueke Coffee, which embodies the philosophy of creativity, affordability, and modernity in coffee, and is committed to making coffee more accessible and appealing to younger consumers. Jueke Coffee consistently adheres to an independent product R&D model, focusing on exploring the limitless possibilities of coffee. Through its brand spirit of “Dare to Be Yourself” and its brand mission of “Making Ordinary People Extraordinary,” Jueke Coffee aims to refresh consumers’ perceptions of coffee and establish itself as a leading representative of China’s creative, affordable, and modern coffee scene.
Registered capital of the company: RMB 1 million to 2 million.
Our company’s products are produced based on a strategy of putting people first, prioritizing quality, and offering affordable prices, enabling us to continuously make progress in a highly competitive market. Guided by the principle of maximizing customer satisfaction and creating value for our customers, we look forward to growing together with our clients through high-quality products and sincere service. All our products come with a quality guarantee and are offered at competitive prices. We welcome inquiries from both new and existing customers!

















