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Jueke Coffee is a new-style, creative coffee brand under Chengdu Jueke Catering Management Co., Ltd.; its first store was established in Chengdu in 2021. Jueke Coffee conveys the core philosophy of creativity, affordability, and modernity in coffee, striving to make coffee more accessible and appealing to younger consumers. Jueke Coffee consistently adheres to an independent and self-reliant product R&D model, focusing on exploring the limitless possibilities of coffee. Through its brand spirit of “Dare to Be Yourself” and its brand value of “Making Ordinary People Extraordinary,” Jueke Coffee aims to refresh consumers’ existing perceptions of coffee and establish itself as a leading representative of China’s creative, affordable, and modern coffee scene.
Brand Positioning
The Pioneer of Creative, Affordable, Modern Coffee
Jueke Coffee’s product lineup includes freshly ground cowboy coffee, specialty fruit coffees, classic lattes, fresh fruit teas, and related derivative products. Jueke Coffee is committed to delivering “high-quality, affordable, and delicious coffee,” bringing coffee and coffee culture closer to the masses and integrating them into everyday life.
Brand Vision
To ensure that every small city has a cherished memory associated with Jueke Coffee
Jueke Coffee hopes to select cities that exude warmth and convey a romantic sentiment—cities where Jueke’s presence can be felt within their unique warmth and romantic atmosphere.