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To further address the challenges of an aging population and a shortage of young and middle-aged labor, the two-child policy was fully implemented in 2016. According to relevant data projections, the relaxation of the two-child policy will add 3 to 5 million newborns each year, bringing about consumption benefits worth between 90 billion and 150 billion yuan to the market. The surge in population size will usher in a golden age for the maternal and infant industry, and the next five years will see explosive growth in this sector. The maternal and infant products industry is a sunrise industry of this century, especially since China fully relaxed its two-child policy. As people’s living standards improve and consumption attitudes evolve, post-80s and post-90s “spicy moms” are increasingly focused on enhancing their quality of life. In Chinese families today, one adorable child often has six adults revolving around them, placing extraordinary emphasis on the baby’s health and driving the steady development of the maternal and infant industry. The rise in consumption driven by new consumer awareness and parenting philosophies ensures that the maternal and infant industry will enjoy a promising future lasting for the next 20 years.Companies